There’s a lot of publicity around for “Dry January” – often this refers to not partaking of alcohol for the month so why don’t you tempt customers in by offering a reduced price soft drink? Get some orange juice (1 ltr 58p at Bookers), add some fruit and serve from a nice jug. When the customer is inside supping their “Healthy” drink you can tempt them in with your range of fine ales and lovely wines. Who can resist a beautiful pint of freshly pulled ale or aromatic Malbec? Once they see some great food being served to delighted customers they’ll be putty in your hands.
